Event sponsorship : a critical tool in brand building

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorKaustuv Ghosh
dc.date.accessioned2023-12-15T17:26:15Z
dc.date.available2023-12-15T17:26:15Z
dc.date.issued1996
dc.format.extent45p.
dc.identifier.other0010
dc.identifier.other0011
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5413
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199409
dc.subjectclient servicing
dc.subjectevent sponsorship
dc.subjectpattern
dc.subjectIndian products
dc.subjectbrand building
dc.subjectVodka
dc.subjectOlmpics
dc.titleEvent sponsorship : a critical tool in brand building
dc.typeThesis
dcterms.identifier659.13 GHO

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