Mail order in the Indian context, Who buys, how and why ?

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorNilkanth H. Iyer
dc.date.accessioned2023-12-15T17:23:45Z
dc.date.available2023-12-15T17:23:45Z
dc.date.issued1999
dc.format.extent117p.
dc.identifier.other00458
dc.identifier.other00459
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4695
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997022
dc.subjectmail order
dc.subjectdirect distribution
dc.subjectawareness
dc.subjectunderstanding levels
dc.subjectmail order system in India
dc.subjectproduct categories
dc.subjectshopping
dc.subjectbuying habits
dc.subjectmode of payment
dc.subjectdelivery
dc.titleMail order in the Indian context, Who buys, how and why ?
dc.typeThesis
dcterms.identifier658.872 IYE

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