Frame work for effective communication through packaging for the launch of a new brand of shaving cream/aftershaves

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorNavin C. Rammohan
dc.date.accessioned2023-12-15T17:23:52Z
dc.date.available2023-12-15T17:23:52Z
dc.date.issued2000
dc.format.extent76p.
dc.identifier.other00634
dc.identifier.other00635
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4755
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98025
dc.subjecteffectvie communication through packaging
dc.subjectlaunch of new brand
dc.subjectelements of packaging
dc.subjectrelationships between brands packaging and product
dc.subjectbrand personality and packaging
dc.subjectadvertising and packaging
dc.subjectproduct from competitors
dc.titleFrame work for effective communication through packaging for the launch of a new brand of shaving cream/aftershaves
dc.typeThesis
dcterms.identifier658.838072 RAM
dcterms.subjectOld Spice
dcterms.subjectPalmolive
dcterms.subjectGodrej
dcterms.subjectDenim
dcterms.subjectGillet
dcterms.subjectPark Avenue
dcterms.subjectPremium

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