Social stigma as a platform for brand positioning
| dc.contributor.advisor | Rajneesh Krishna | |
| dc.contributor.author | Bhatnagar, Shweta | |
| dc.date.accessioned | 2023-12-15T17:24:27Z | |
| dc.date.available | 2023-12-15T17:24:27Z | |
| dc.date.issued | 2003 | |
| dc.format.extent | iv, 50p. | |
| dc.identifier.other | 001253 | |
| dc.identifier.other | 001254 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4980 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2001065 | |
| dc.title | Social stigma as a platform for brand positioning | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 BHA |
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