How do we measure the intangible? Overcoming the measurement challenge in services by Yupal Shukla

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dc.contributor.authorShukla, Yupal
dc.date.accessioned2024-01-21T17:57:02Z
dc.date.available2024-01-21T17:57:02Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7138
dc.language.isoen_US
dc.publisherWiley-Blackwell Publishing Ltd.
dc.sourceInternational Journal of Consumer Studies
dc.titleHow do we measure the intangible? Overcoming the measurement challenge in services by Yupal Shukla
dc.typeArticle

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