A study of FM listenership habits amongst young students in Mumbai

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorNemani, Sapna
dc.date.accessioned2024-11-20T08:26:11Z
dc.date.available2024-11-20T08:26:11Z
dc.date.issued1998
dc.format.extent53p.
dc.identifier.other00351
dc.identifier.other00352
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8957
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996048
dc.subjectmedia planning
dc.subjectFM radio
dc.subjectlistenership
dc.subjectTV v/s radio
dc.subjectmusic preference of youth
dc.subjectmusic choice of buyers
dc.subjectawareness ownership of radio
dc.subjectlocation of listening to FM
dc.subjectinteractivity with FM
dc.subjectprogramme recall
dc.subjectsuggestions to improve FM
dc.subjectmedia consumption
dc.subjectprint
dc.subjecttelevision
dc.subjectradio
dc.titleA study of FM listenership habits amongst young students in Mumbai
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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