Brand personality and self image based self-brand congruity in home decor : a consumer study

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dc.contributor.advisorRohit H. Trivedi
dc.contributor.authorDhirasaria, Taniya
dc.date.accessioned2024-01-04T17:18:04Z
dc.date.available2024-01-04T17:18:04Z
dc.date.issued2012
dc.format.extent111p.
dc.identifier.other3537
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5991
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010142
dc.titleBrand personality and self image based self-brand congruity in home decor : a consumer study
dc.typeThesis
dcterms.identifier658.8343 DHI

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