Cross gender influence in specific gender brand purchase
dc.contributor.advisor | A. F. Mathew | |
dc.contributor.author | Sethumadhavan, Deepa | |
dc.date.accessioned | 2023-12-15T17:24:18Z | |
dc.date.available | 2023-12-15T17:24:18Z | |
dc.date.issued | 2003 | |
dc.identifier.other | 001167 | |
dc.identifier.other | 001168 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4931 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2001019 | |
dc.title | Cross gender influence in specific gender brand purchase | |
dc.type | Thesis | |
dcterms.identifier | 658.8343 SET |
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