A study of the media consumption habits and brand preferences of traders and executives belonging to SEC A in Delhi and Bombay

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorLalitha Mani
dc.date.accessioned2023-12-15T17:23:44Z
dc.date.available2023-12-15T17:23:44Z
dc.date.issued1999
dc.format.extent66p.
dc.identifier.other00446
dc.identifier.other00447
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4688
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997016
dc.subjectmedia consumption
dc.subjecthabits
dc.subjectinterview of traders and executives
dc.subjectnewspaper
dc.subjectmagazine
dc.subjectTV
dc.subjectradio
dc.subjectbrand ownership
dc.subjectbrand preference
dc.subjectSEC A
dc.subjectMumbai
dc.subjectBombay
dc.subjectNew Delhi
dc.titleA study of the media consumption habits and brand preferences of traders and executives belonging to SEC A in Delhi and Bombay
dc.typeThesis
dcterms.identifier658.8343 MAN

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