The urban Indian child as a consumer : a qualitative approach

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorKrishnendu Dasgupta
dc.date.accessioned2023-12-15T17:23:52Z
dc.date.available2023-12-15T17:23:52Z
dc.date.issued2000
dc.format.extent147p.
dc.identifier.other00624
dc.identifier.other00625
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4750
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98020
dc.subjecturban child
dc.subjectconsumer
dc.subjectqualitative research
dc.subjectunderstand influence while purchasing process
dc.subjectconsumer socialisation
dc.subjectprofile based on exert
dc.titleThe urban Indian child as a consumer : a qualitative approach
dc.typeThesis
dcterms.identifier658.8348 DAS

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