A consumer behaviour study for fragrance cosmetics

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorBhavani Venkataraman
dc.date.accessioned2023-12-15T17:23:34Z
dc.date.available2023-12-15T17:23:34Z
dc.date.issued1998
dc.format.extent99p.
dc.identifier.other293
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4562
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996010
dc.subjectmarketing research
dc.subjectunderstanding consumer behaviour
dc.subjectEMB Model
dc.subjectunderstanding the motivations for usage
dc.subjectidentify the various attitudes and behaviour pattern
dc.titleA consumer behaviour study for fragrance cosmetics
dc.typeThesis
dcterms.identifier658.8342 VEN

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