lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores
dc.contributor.author | Vasavada-Oza, Falguni | |
dc.contributor.author | Shah, Forum | |
dc.contributor.author | Kaul, Jasmeen | |
dc.date.accessioned | 2025-02-20T15:40:47Z | |
dc.date.available | 2025-02-20T15:40:47Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | Vasavada-Oza, F., Shah, F., & Kaul, J. (2024). lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 3). Ahmedabad: Excel India Publishers. | |
dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/9717 | |
dc.language.iso | en | |
dc.publisher | Excel India Publishers | |
dc.title | lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores | |
dc.type | Other |
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