An attempt at person situation segmentation and profiling of the male shampoo users : An attempt at benefit segmentation of the male shampoo users using the person situation segmentation matrix

Simple item page
dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorGhosh, Anjan Kumar
dc.date.accessioned2024-11-20T08:26:21Z
dc.date.available2024-11-20T08:26:21Z
dc.date.issued2000
dc.format.extentSection Wise
dc.identifier.other00600
dc.identifier.other00601
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9047
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG98006
dc.subjectsegmentation
dc.subjectdemographic and behaviourl variables
dc.subjectpscychographic variables
dc.subjectbenefits
dc.titleAn attempt at person situation segmentation and profiling of the male shampoo users : An attempt at benefit segmentation of the male shampoo users using the person situation segmentation matrix
dc.typeThesis
dcterms.dateCopyrighted1998-2000

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
98006.pdf
Size:
18.58 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis