Primetime clutter in television : accounting for recall in planning

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorShivank Sidhu
dc.date.accessioned2023-12-15T17:24:03Z
dc.date.available2023-12-15T17:24:03Z
dc.date.issued2001
dc.format.extent72P.
dc.identifier.other00851
dc.identifier.other00852
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4831
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99041
dc.subjectprimetime television
dc.subjectclutter
dc.subjectafternoon timeband advertising
dc.subjectad recall
dc.subjectbuying attitude of housewives
dc.subjectmedia planning
dc.subjectviewership probability
dc.subjectadspend v/s recall
dc.subjectcpt
dc.subjectcprp
dc.titlePrimetime clutter in television : accounting for recall in planning
dc.typeThesis
dcterms.identifier659.111 SID

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