Jaipur Rugs, Group 13
Loading...
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
1. The village geography was divided across roadways into various castes with low lying areas being occupied by lower caaste such as Regars and high top areas occupied by Rajputs, Baniyas and others.
2. Though there is latent anger between the upper and lower castes, it is still most visible in sarpanch elections and observed in the deeds of the sarpanch which benefits the caste they belong to still and not the village at large.
3. No segregation was visible in public or educational settings yet there were still seperate playgrounds for each community to play in the evening.
4. Earlier, a low caste would not be allowed to even sit beside a higher caste individual but with the changing professional setups leading to economic upliftment, the upgrade is seen not only in necessities but also lifestyle.
5. Fashion has become a key means to display denial of dominance of upper caste over the lower caste.
Description
Rural Immersion Report-, Client: Jaipur Rugs
Keywords
entrepreneurship and social development, Branding and Marketing, strategies of Manchaha