The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective by Jay Trivedi
| dc.contributor.author | Trivedi, Jay | |
| dc.date.accessioned | 2024-01-21T17:56:35Z | |
| dc.date.available | 2024-01-21T17:56:35Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7030 | |
| dc.language.iso | en_US | |
| dc.publisher | Taylor and Francis | |
| dc.source | Journal of Internet Commerce | |
| dc.title | The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective by Jay Trivedi | |
| dc.type | Article |
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