The role of de-influencers in shaping meaningful consumer purchase decisions

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dc.contributor.authorKhurana, Nishtha
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-01-17T09:08:47Z
dc.date.available2025-01-17T09:08:47Z
dc.date.issued2025
dc.identifier.citationKhurana, N., & Jain, V. (2025). The role of de-influencers in shaping meaningful consumer purchase decisions. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 5). Ahmedabad: Allied Publishers Pvt. Ltd.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9440
dc.language.isoen
dc.publisherAllied Publishers Pvt. Ltd.
dc.titleThe role of de-influencers in shaping meaningful consumer purchase decisions
dc.typeOther

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