Branding and the adaptation vs. standardization conundrum: investigating the strategies of global brands in india

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dc.contributor.advisorFalguni V Oza
dc.contributor.authorKamath, Pallavi
dc.date.accessioned2024-01-04T17:19:04Z
dc.date.available2024-01-04T17:19:04Z
dc.date.issued2015
dc.format.extent64p.
dc.identifier.other3789
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6256
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120128
dc.titleBranding and the adaptation vs. standardization conundrum: investigating the strategies of global brands in india
dc.typeThesis
dcterms.identifier658.827 KAM

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