To strategize and build the structure of a course consisting of all the respective real estate domains, leverage the organization's brand image, and develop a comprehensive marketing course and strategy to ensure the course reaches its intended audience.

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dc.contributor.advisorRao, U T
dc.contributor.advisorShah, Dipali
dc.contributor.advisorJoshi, Dhruvesh
dc.contributor.authorShrivastava, Tushar Aman
dc.contributor.authorShukla, Chitrangad
dc.contributor.authorThakral, Malay
dc.contributor.authorVats, Malvika
dc.date.accessioned2024-01-25T16:45:59Z
dc.date.available2024-01-25T16:45:59Z
dc.date.issued2023-02
dc.descriptionMI IMPACT Immersion report - Team Jacksons, Batch - 2022-24
dc.description.abstractShivalik Builders wanted to set up a real estate institute with a course consisting of various Real Estate domains. The first step was to define the course. As the vision of the course was to train individuals to become future leaders/entrepreneurs, Shivalik wanted to deliver a combination of all the different domains of real estate. The course's target audience was people interested in taking this career path, so the course price was set high. We also did lots of primary and secondary research and came up with subjects such as marketing, communications, sales, etc. It was also decided that it would be a small batch of 20 to give the utmost attention to the students.
dc.description.sponsorshipShivalik Builders, Ahmedabad
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7838
dc.language.isoen
dc.publisherMICA
dc.subjectset up a real estate institute
dc.subjectentrepreneurs
dc.subjectmarketing strategy
dc.titleTo strategize and build the structure of a course consisting of all the respective real estate domains, leverage the organization's brand image, and develop a comprehensive marketing course and strategy to ensure the course reaches its intended audience.

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