Fabmart.com, what brings home the customer ? the range, the freebie, the unbelievable price discount
dc.contributor.advisor | V. S. Sudhakar | |
dc.contributor.author | Vinay Subramanyam | |
dc.date.accessioned | 2023-12-15T17:24:15Z | |
dc.date.available | 2023-12-15T17:24:15Z | |
dc.date.issued | 2002 | |
dc.format.extent | 64p. | |
dc.identifier.other | 001060 | |
dc.identifier.other | 001061 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4910 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2061 | |
dc.subject | psychology of fabmart buyer | |
dc.subject | non buyer | |
dc.subject | understanding buying behaviour | |
dc.subject | across product categories | |
dc.subject | within a product category | |
dc.subject | across various promotions | |
dc.title | Fabmart.com, what brings home the customer ? the range, the freebie, the unbelievable price discount | |
dc.type | Thesis | |
dcterms.identifier | 658.8 SUB | |
dcterms.subject | Fabmart |
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