Amazon digital strategy & content for Sewa Anand weaving products
| dc.date.accessioned | 2024-12-22T23:06:25Z | |
| dc.date.available | 2024-12-22T23:06:25Z | |
| dc.date.issued | 2017 | |
| dc.description | Rural Immersion Project – Area: Anand District: Anand, State: Gujarat | |
| dc.description.abstract | This was an approximately two-week long study, which was completely qualitative in nature. The reason was simply because the research was exploratory and the problem required a multi-perspective allrounding solution where every stakeholder ought was to be strategically addressed. It took place in SEWA’s office and handloom store in Anand, Gujarat and their handloom weaving center at a village called Sihol (approximately 15 km from the SEWA office). As mentioned earlier, in order to devise an allencompassing solution to strategically address every stakeholder’s grievance; the study had to form an exhaustive base of data, which included every detail w.r.t process, people, production, administration and end consumers thoroughly. | |
| dc.description.sponsorship | Sewa | |
| dc.identifier.other | Group- 17, PGDMC Batch 2016-18 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/9243 | |
| dc.language.iso | en | |
| dc.publisher | MICA | |
| dc.subject | Rural development & problems | |
| dc.subject | study by students | |
| dc.title | Amazon digital strategy & content for Sewa Anand weaving products |
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