A Study to understanding cult branding and cult brands

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dc.contributor.advisorAtul Tandan
dc.contributor.authorMishra, Ashish
dc.date.accessioned2023-12-15T17:24:18Z
dc.date.available2023-12-15T17:24:18Z
dc.date.issued2003
dc.format.extent52p.
dc.identifier.other001157
dc.identifier.other001158
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4926
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001014
dc.subjectcult branding
dc.subjectcustomer loyalty
dc.subjecttheory behind cults brand
dc.titleA Study to understanding cult branding and cult brands
dc.typeThesis
dcterms.identifier658.827 MIS
dcterms.subjectJimmy Buffett
dcterms.subjectHarley Davidson
dcterms.subjectVolkswagen Beetle
dcterms.subjectStar Trek

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