A comparison of offline and online store brand loyalty in the fashion segment in India

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dc.contributor.advisorAnita Baslingappa
dc.contributor.authorRamakrishnan, Shreya
dc.date.accessioned2024-01-04T17:19:45Z
dc.date.available2024-01-04T17:19:45Z
dc.date.issued2018
dc.format.extent46p.
dc.identifier.other3930
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6391
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016072
dc.subjectfashion merchandising
dc.subjectbusiness logistics
dc.subjectbranding
dc.subjectmarketing
dc.titleA comparison of offline and online store brand loyalty in the fashion segment in India
dc.typeThesis
dcterms.identifier746.92068 RAM

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