Extending transactional analysis to brand communications to study tone in advertising

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dc.contributor.advisorFalguni Vasavada Oza
dc.contributor.authorMittal, Rashi
dc.date.accessioned2023-12-15T17:25:17Z
dc.date.available2023-12-15T17:25:17Z
dc.date.issued2006
dc.format.extentv, 49p.
dc.identifier.other001935
dc.identifier.other001936
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5212
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200439
dc.titleExtending transactional analysis to brand communications to study tone in advertising
dc.typeThesis
dcterms.identifier158.2 MIT

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