The New Norm: On Cultural Connotations

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dc.contributor.authorBikram Bindra
dc.date.accessioned2024-01-10T07:10:31Z
dc.date.available2024-01-10T07:10:31Z
dc.date.issued2020-07-11
dc.description.abstractFinding it difficult to keep track of the changing consumer context? Wondering about the future of advertising? We've got something riveting for you! We caught up with Prof. Bikram Bindra, Adjunct Faculty, MICA & Vice President, Strategic Planning, McCann Worldgroup, in the third episode of 'The New Norm', where he gave us an insight into the shifting cultural norms and changes in the consumer behaviour. We also discussed the impact of the pandemic on advertising and some new marketing trends to look forward to in the future.
dc.identifier.isbnhttps://www.youtube.com/watch?v=OD73B4F8_dw&list=PL9uPuGAyHIQhYIUeRic04kD5atxfrVAFm&index=44
dc.identifier.urihttps://www.youtube.com/watch?v=OD73B4F8_dw&list=PL9uPuGAyHIQhYIUeRic04kD5atxfrVAFm&index=44
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6578
dc.language.isoen
dc.publisherMICA Ahmedabad
dc.relation.ispartofseriesMICAST; Season 02 Episode 03
dc.titleThe New Norm: On Cultural Connotations
dc.typeVideo

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