Product event fit a critical factor in sponsorship effectiveness

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dc.contributor.advisorSeema Gupta
dc.contributor.authorGhosh, Soukalin
dc.date.accessioned2023-12-15T17:24:28Z
dc.date.available2023-12-15T17:24:28Z
dc.date.issued2003
dc.format.extent105p.
dc.identifier.other001263
dc.identifier.other001264
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4986
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001070
dc.titleProduct event fit a critical factor in sponsorship effectiveness
dc.typeThesis
dcterms.identifier659.111 GHO

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