Dark side narratives of online brand communities: A scoping review of the literature

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dc.contributor.authorGupta, Shaphali
dc.date.accessioned2025-02-21T14:44:46Z
dc.date.available2025-02-21T14:44:46Z
dc.date.issued2022
dc.identifier.citationBhutani, C., Gupta, S., & Bhel, A.(2022). Dark side narratives of online brand communities: A scoping review of the literature. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 22). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9750
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleDark side narratives of online brand communities: A scoping review of the literature
dc.typeOther

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