A study on the impact of endorsement of social causes on the perception of brands
| dc.contributor.advisor | Falguni V. Oza | |
| dc.contributor.author | Subramaniam, Sourabh | |
| dc.date.accessioned | 2024-01-04T17:20:03Z | |
| dc.date.available | 2024-01-04T17:20:03Z | |
| dc.date.issued | 2019 | |
| dc.format.extent | 40p. | |
| dc.identifier.other | 3984 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6440 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2017078 | |
| dc.subject | brands | |
| dc.subject | endorsement | |
| dc.title | A study on the impact of endorsement of social causes on the perception of brands | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 SUB |
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