lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making

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dc.contributor.authorKundu, Koninika
dc.contributor.authorPatra, Santosh
dc.date.accessioned2025-02-20T16:05:53Z
dc.date.available2025-02-20T16:05:53Z
dc.date.issued2024
dc.identifier.citationKundu, K., & Patra, S. (2024). lmmersive experience and rising of soft powers: Korean content in lndian consumer decision making. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 61). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9730
dc.language.isoen
dc.publisherExcel India Publishers
dc.titlelmmersive experience and rising of soft powers: Korean content in lndian consumer decision making
dc.typeOther

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