Psychographic segmentation of the SEC a male population in Delhi and understanding their channel and programme preference

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorSiddharth Sethi
dc.date.accessioned2023-12-15T17:24:04Z
dc.date.available2023-12-15T17:24:04Z
dc.date.issued2001
dc.format.extent67p.
dc.identifier.other00857
dc.identifier.other00858
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4834
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99044
dc.subjecttelevision programme
dc.subjectpsychographic
dc.subjectSEC A men
dc.subjectlink between personality types and programmes
dc.subjectchannel preferences
dc.subjectDelhi
dc.subjectmarket for producers
dc.subjectmedia exposure
dc.subjectpractical considerations
dc.titlePsychographic segmentation of the SEC a male population in Delhi and understanding their channel and programme preference
dc.typeThesis
dcterms.identifier659.8348 SET

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