Study the impact of online media generated content on brand perceptions, brand preferences and brand decisions

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorRoy, Sneha
dc.date.accessioned2024-11-20T08:26:19Z
dc.date.available2024-11-20T08:26:19Z
dc.date.issued2015
dc.format.extent51p.
dc.identifier.other003802
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9028
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG20130120147
dc.titleStudy the impact of online media generated content on brand perceptions, brand preferences and brand decisions
dc.typeThesis
dcterms.dateCopyrighted2013-2015

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