Insight on celebrity endorsement: consumers perspective by Varsha Jain, Aarzoo Daswani, and Abhishek Kumar

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dc.contributor.authorJain, Varsha
dc.contributor.authorDaswani, Aarzoo
dc.date.accessioned2024-01-21T18:24:43Z
dc.date.available2024-01-21T18:24:43Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7412
dc.language.isoen_US
dc.publisherMacmillan
dc.sourceBrand Research edited by Lubna Nafees, Omkumar Krishnan, Tim Gore
dc.titleInsight on celebrity endorsement: consumers perspective by Varsha Jain, Aarzoo Daswani, and Abhishek Kumar
dc.typeBook chapter

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