Comparative advertising as an effective tool in the field of advertising

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorSuravi Mundhra
dc.date.accessioned2023-12-15T17:23:48Z
dc.date.available2023-12-15T17:23:48Z
dc.date.issued1999
dc.format.extent36p.
dc.identifier.other488
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4721
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997047
dc.subjectcomparative advertising
dc.subjectreasons for comparison
dc.subjecteffects
dc.subjectcognition
dc.subjectaffect
dc.subjectconation
dc.subjectlaws
dc.subjectevaluating criteria
dc.subjectcases
dc.titleComparative advertising as an effective tool in the field of advertising
dc.typeThesis
dcterms.identifier659.13 MUN
dcterms.subjectPepsi
dcterms.subjectCoke
dcterms.subjectFena
dcterms.subjectWheel
dcterms.subjectPepsodent
dcterms.subjectColgate
dcterms.subjectMathrubhumi
dcterms.subjectMonorama

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