Wizardry in qualitative marketing analysis: A toolbox for teaching by Varsha Jain, Philip Kitchen and B. E. Ganesh

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dc.contributor.authorJain, Varsha
dc.contributor.authorGanesh, B.E.
dc.date.accessioned2024-01-21T19:03:14Z
dc.date.available2024-01-21T19:03:14Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7664
dc.language.isoen_US
dc.publisherSpringer
dc.sourceBack to the future: Using marketing basics to provide customer value proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference.
dc.titleWizardry in qualitative marketing analysis: A toolbox for teaching by Varsha Jain, Philip Kitchen and B. E. Ganesh
dc.typeArticle

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