Rural Research Project: Hodko
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Date
2008
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Publisher
MICA
Abstract
Before launching into a full fledged Rural project report, it is important to understand why it was important to undertake a report in the first place in face of the changes that are taking
hold of Indian rural scenario and economy today.
Spread across 650,000 villages, with an average population of 1,100, rural villagers in India were long imagined by city dwellers as primitive, impoverished and irrelevant,
Today a new prosperity is sprouting in rural India, with tens of millions entering the pressurecooker- and-television-owning class and tens of thousands in some of the richer hinterlands
becoming sippers of Scotch, owners of premium tractors and drivers of multiple sedans even. The opening of this new frontier of consumer demand from 700 million people could tip
India's role in the global economy from seller to buyer, from a vendor of outsourced skills to a source of consumers for the world's wares. Multinational corporations, from Coca-Cola to
Nokia, appear increasingly keen to understand Indian villagers for their roles as sellers as well as buyers. Today through mutual consensus, rural India comprising the bottom of the
pyramid is the projected ruler of the pyramid.
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Keywords
Rural Development & problems, study by students