The study of the consumer response to in programme brand exposure (using the Indian premier league as a case in point)

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorKoorella, Raghu Chaitanya
dc.date.accessioned2024-11-20T08:26:09Z
dc.date.available2024-11-20T08:26:09Z
dc.date.issued2009
dc.format.extent45p.bann.
dc.identifier.other002870
dc.identifier.other002871
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8942
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPGPCMX200810
dc.titleThe study of the consumer response to in programme brand exposure (using the Indian premier league as a case in point)
dc.typeThesis
dcterms.dateCopyrighted2008-2009

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