Understanding the impact of celebrity endorsement and event sponshership on purchase intent of engine oil brands

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dc.contributor.advisorKallol Das
dc.contributor.authorAima, Nikhil
dc.date.accessioned2024-01-04T17:18:49Z
dc.date.available2024-01-04T17:18:49Z
dc.date.issued2015
dc.format.extent69p.
dc.identifier.other3735
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6200
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120043
dc.titleUnderstanding the impact of celebrity endorsement and event sponshership on purchase intent of engine oil brands
dc.typeThesis
dcterms.identifier658.827 AIM

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