Exploratory study of return on marketing investment measurement practices (with reference to the Indian FMCG sector)

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dc.contributor.advisorNaval Bhargava
dc.contributor.authorNarayan, Vinay Anant
dc.date.accessioned2023-12-15T17:25:23Z
dc.date.available2023-12-15T17:25:23Z
dc.date.issued2006
dc.format.extentx, 44p.
dc.identifier.other001977
dc.identifier.other001978
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5235
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200461
dc.titleExploratory study of return on marketing investment measurement practices (with reference to the Indian FMCG sector)
dc.typeThesis
dcterms.identifier658.1554 NAR

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