Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer – a fashion industry perspective by Jay P. Trivedi

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dc.contributor.authorTrivedi, Jay
dc.date.accessioned2024-01-21T17:56:29Z
dc.date.available2024-01-21T17:56:29Z
dc.date.issued2018
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6998
dc.language.isoen_US
dc.publisherInder Science Publishers
dc.sourceInternational Journal of Electronic Customer Relationship Management
dc.titleMeasuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer – a fashion industry perspective by Jay P. Trivedi
dc.typeArticle

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