Gammat : The house of MG it feels like coming home
| dc.contributor.author | Kar, Adyasha | |
| dc.contributor.author | Madan, Divye | |
| dc.contributor.author | Agarwal , Ayushi | |
| dc.contributor.author | Balasubramanian, Pranitha | |
| dc.date.accessioned | 2024-09-06T12:30:12Z | |
| dc.date.available | 2024-09-06T12:30:12Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Gammat is the latest offering by The House of MG, catering to children between ages 4 and 12. The idea behind creating this space is to provide learning as well as entertainment for kids who are visiting The House of MG with their parents and also to capitalise the unused area near Greenhouse café. It is an engaging space for children within the premises of HoMG while instilling an appreciation for India’s cultural heritage while retaining modern relevance. Space away from screens and plastic that will help children live their parents’ childhood, an experience shared nostalgia and pique their interest in Indian crafts and traditional toys. Gammat is a new product/ service being offered within the family of services of the House of MG. In this vein, this play area/ child experience zone had to be integrated synergistically with the rest of HoMG, while at the same time providing for a gap in the existing HoMG setup. | |
| dc.description.sponsorship | Khoj consultants | |
| dc.identifier.other | PGDM Batch 2018-22 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8352 | |
| dc.language.iso | en | |
| dc.publisher | MICA | |
| dc.subject | marketing strategy | |
| dc.subject | service development | |
| dc.title | Gammat : The house of MG it feels like coming home |