Role of Habit formation and brand essence in brand choice of low involvement categories

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorBhatnagar, Aarushi
dc.date.accessioned2024-01-04T17:19:26Z
dc.date.available2024-01-04T17:19:26Z
dc.date.issued2017
dc.format.extent59p.
dc.identifier.other3872
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6333
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2015003
dc.titleRole of Habit formation and brand essence in brand choice of low involvement categories
dc.typeThesis
dcterms.identifier658.827 BHA

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