Feasibility of introduction of new variety of cigarette in Indian market

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dc.contributor.advisorArijit Sengupta
dc.contributor.authorSudipta Bhakta
dc.date.accessioned2023-12-15T17:24:14Z
dc.date.available2023-12-15T17:24:14Z
dc.date.issued2002
dc.format.extent64p.
dc.identifier.other001052
dc.identifier.other001053
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4906
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2057
dc.subjectcore customers
dc.subjectloyalty
dc.subjectmine customers
dc.subjecthigher propensity to use micros
dc.subjectshift between and micros
dc.subjectfirst time smokers
dc.titleFeasibility of introduction of new variety of cigarette in Indian market
dc.typeThesis
dcterms.identifier658.838 BHA

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