Advertising during recession: An agency perspective from India by Varsha Jain, S. Roy & M. Shudha
| dc.contributor.author | Jain, Varsha | |
| dc.contributor.author | Sudha, Mari | |
| dc.date.accessioned | 2024-01-21T17:56:09Z | |
| dc.date.available | 2024-01-21T17:56:09Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6887 | |
| dc.language.iso | en_US | |
| dc.publisher | NMIMS Management Review | |
| dc.source | NMIMS Management Review | |
| dc.title | Advertising during recession: An agency perspective from India by Varsha Jain, S. Roy & M. Shudha | |
| dc.type | Article |
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