Empowerment of arts and artisans through marketing and communications

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dc.contributor.authorTappsi, Apoorva
dc.contributor.authorChinnari, Nikhil
dc.contributor.authorAngira, Lahiri
dc.contributor.authorDutta, Kushan
dc.contributor.authorKarumbaiah, Rithika V.
dc.date.accessioned2024-12-20T11:18:53Z
dc.date.available2024-12-20T11:18:53Z
dc.date.issued2016
dc.descriptionRural Immersion Project – Area: Vadodara, District: Vadodara, State: Gujarat
dc.description.abstractSo far, there has been no conscious efforts towards marketing by Bhasha in terms of promoting the organization, the academy and the artwork produced by local tribal artists. There are a few platforms through which the artwork and books published by Bhasha are sold, but they are largely running on word-of-mouth basis. There is a single point-of-contact between the local artists and Bhasha. The organization has made efforts in the past to sell their work in the cities but it has not been sustainable or profitable enough to become a robust channel of income for the artists. There are numerous tribes in the area, and each tribe specializes in a type of artwork. Following is a list of types of artwork that is available for sale.
dc.description.sponsorshipBhasha Adivasi Academy
dc.identifier.otherPGDMC Batch 2015-17
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9212
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleEmpowerment of arts and artisans through marketing and communications

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