Consumer behaviour for the toothpaste category

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorSomya Shikha
dc.date.accessioned2023-12-15T17:23:47Z
dc.date.available2023-12-15T17:23:47Z
dc.date.issued1999
dc.format.extent113p.
dc.identifier.other00514
dc.identifier.other00515
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4716
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199742
dc.subjectconsumer behaviour
dc.subjectupper income group
dc.subjecthousewives
dc.subjectusage
dc.subjectpurchase
dc.subjectinfluencing the purchase
dc.subjectoral care
dc.subjectawaeness preception about toothpaste
dc.subjectimage of leading brands
dc.subjectvalues
dc.subjectstrength
dc.subjectweaknesses
dc.subjectpurchase behaviour
dc.subjectEBM model
dc.titleConsumer behaviour for the toothpaste category
dc.typeThesis
dcterms.identifier658.8342 SHI
dcterms.subjectColgate
dcterms.subjectPepsodent
dcterms.subjectPromise
dcterms.subjectClose Up
dcterms.subjectForhans
dcterms.subjectBabool

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