The game of the name

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorSaurabh Varma
dc.date.accessioned2023-12-15T17:25:58Z
dc.date.available2023-12-15T17:25:58Z
dc.date.issued1997
dc.format.extentv, 75p.
dc.identifier.other0090
dc.identifier.other0091
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5358
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199538
dc.subjectclient servicing
dc.subjectdefining brand name
dc.subjectevolution
dc.subjectimportance
dc.subjecttypes
dc.subjectnaming brands
dc.subjectstrategic approach
dc.subjecteffective brand names
dc.subjectlaunches
dc.subjectindividual or company
dc.subjectbrand extension
dc.subjectline extension
dc.titleThe game of the name
dc.typeThesis
dcterms.identifier658.827 VAR
dcterms.subjectIvory
dcterms.subjectKodak
dcterms.subjectPond's
dcterms.subjectAnacin
dcterms.subjectOldsmobile
dcterms.subjectTips and Toes
dcterms.subjectDabur

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