Packaging v/s price sensitivity : a case of tea industry
dc.contributor.advisor | Suraj Commuri | |
dc.contributor.author | Sandeep Arora | |
dc.date.accessioned | 2023-12-15T17:23:33Z | |
dc.date.available | 2023-12-15T17:23:33Z | |
dc.date.issued | 1996 | |
dc.format.extent | vii, 51p. | |
dc.identifier.other | 1 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4538 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG199401 | |
dc.subject | marketing research | |
dc.subject | packaging | |
dc.subject | price | |
dc.subject | packaging function | |
dc.subject | marketing tool | |
dc.title | Packaging v/s price sensitivity : a case of tea industry | |
dc.type | Thesis | |
dcterms.identifier | 658.823 ARO |
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