Tata Nano: A case study in marketing a good product badly by Anita Basalingappa
dc.contributor.author | Basalingappa, Anita | |
dc.date.accessioned | 2024-01-21T17:57:29Z | |
dc.date.available | 2024-01-21T17:57:29Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7227 | |
dc.language.iso | en_US | |
dc.publisher | WARC Exclusive | |
dc.source | WARC Exclusive | |
dc.title | Tata Nano: A case study in marketing a good product badly by Anita Basalingappa | |
dc.type | Article |
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