Increasing course registrations (PGDP & MDP programs) by improving brand visibility
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Date
2023-02
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Based on the feedback, we have redefined our problem statement to be visibility centric. We further analyzed the causes from the lens of lead generation to improve visibility for the brand. With regards to competition, we realised that AMA does not have any direct competitors and hence we analysed secondary/indirect competitors such as Coursera, Udemy, Delhi Skill and Entrepreneurship University (DSEU) and substitute competitors such as IIM Ahmedabad and MICA. We then evaluated them in terms of the 4P’s of the marketing mix and other relevant factors.
Description
MI IMPACT Immersion report - Team TAAS, Batch - 2022-24
Keywords
Ahmedabad Management Association, Marketing strategy, Implements and suggestion