Project: Cattle Feed Market Study and Potential for Concentrate Cattle Feed
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
The Gujarat Cooperative Milk Marketing Federation (GCMMF), commonly known as Amul, has emerged as a leading dairy cooperative in India. Founded in 1973, GCMMF has played a pivotal role in the country's 'White Revolution,' a movement aimed at increasing milk production.
Amul's success story is rooted in its farmer-centric approach. The federation is a network of 18,200 village cooperative milk societies, empowering over 3.6 million dairy farmers across Gujarat. These societies collect milk from local farmers, which is then processed and marketed under the Amul brand.
GCMMF's key roles include procurement, processing, marketing, farmer empowerment, and rural development. The federation efficiently procures milk from its member societies, operates numerous processing plants, and markets a wide range of dairy products through a strong distribution network. Amul's marketing prowess has been instrumental in its success, making it one of the most recognizable brands in India.
By empowering dairy farmers and providing a reliable market for their milk, GCMMF has contributed significantly to the economic development of rural Gujarat. The federation's activities have created employment opportunities and improved the livelihoods of countless dairy farmers.
Description
Keywords
Milk marketing, FMCG, Rural development & problems